Robin Malau is the founder of Independent Music Conference.
His name shouldn’t sound foreign to any observer of Indonesia’s independent music scene. Founded Bandung-based hardcore band Puppen, Robin and his bandmates spearheaded the ‘90s DIY music movement that laid the foundations for the present-day independent scene. He navigated the band through an industry where the prevailing mindset was ‘if you’re not signed to a major label, your band will go nowhere!’
The entrepreneurial prowess he developed during his times with Puppen was then translated into several business ventures. In 2011 he co-founded a digital marketing agency that boasts a portfolio of projects for high-profile clients such as Google, Citilink and General Motors. In 2012 he founded Musikator, a trailblazing music aggregator company that bridges unsigned acts to globally renowned digital music services. He was awarded the Young Creative Entrepreneur award by the British Council for his work in Musikator.
Robin’s latest startup is Wali Kota Musik, a music city strategy consulting agency aimed to help Indonesian governments build music cities in Indonesia. Currently he’s the consultant for Creative Economy Agency of Indonesia (BEKRAF), working on Ambon City’s bid to Unesco Creative Cities Network as City of Music. He also working on a Bandung city’s musical assets mapping program with Musikarta, a music division in Karang Taruna Bandung, the official youth development program in Indonesia.
Robin’s extra-curricular activities include running Kota Musik Podcast (on SoundCloud and iTunes), speaking at international conferences including Music Cities Convention and Music Matters, guest-lecturing for notable Indonesian universities such as Bandung Institute of Technology, Pelita Harapan University and Binus International University, moderating music business seminars, and advising Indonesia’s central and city governments.